NEW MARKETING SOLUTIONS FOR COLLEGES, UNIVERSITIES AND SCHOOLS


Case Studies

Door No. 2 builds on an enormous depth of integrated communications experience. Mark Neustadt brings higher education marketing savvy built on developing sophisticated institutional positioning campaigns, and Fastspot brings a contemporary perspective based on their range of corporate and non-profit web and social media work. Together they offer a collaborative and integrated relationship that builds on institutional strengths and goals. This sort of team will be necessary as institutions strive to control costs. Door No. 2 provides an "under the hood" analysis and can engage internal audiences to achieve the desired results. Working with them is truly a shared experience.

-Stephanie Balmer
Vice President for Enrollment and Communications, Dickinson College
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An Admissions Campaign Implemented in Print and Web

When it came time for Dickinson College to overhaul its admissions program, it realized that it would be insufficient to hire one firm to produce new publications and another to work on the web. The college understood that in order to effectively convey its message, it needed to integrate the two platforms. Door No. 2 was selected to conduct research, develop a new marketing platform and guide implementation in print and on the web.

An abbreviated two-month research phase resulted in a series of strategic recommendations and a central campaign narrative. Door No. 2 commissioned photography to support web and print implementation, interviewed faculty and students and produced design and text for web and print. Key elements of the project include a new viewbook and search response brochure, a series of electronic templates accompanied by a style guide to permit Dickinson staff to produce publications in-house, a college-wide web architecture, 30 web page templates and a virtual tour. The print program is complete. The website launched November 2009.