NEW MARKETING SOLUTIONS FOR COLLEGES, UNIVERSITIES AND SCHOOLS


Case Studies

Door No. 2 builds on an enormous depth of integrated communications experience. Mark Neustadt brings higher education marketing savvy built on developing sophisticated institutional positioning campaigns, and Fastspot brings a contemporary perspective based on their range of corporate and non-profit web and social media work. Together they offer a collaborative and integrated relationship that builds on institutional strengths and goals. This sort of team will be necessary as institutions strive to control costs. Door No. 2 provides an "under the hood" analysis and can engage internal audiences to achieve the desired results. Working with them is truly a shared experience.

-Stephanie Balmer
Vice President for Enrollment and Communications, Dickinson College
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An Admissions Campaign Implemented in Print and Online

When it came time to overhaul its admissions program, Dickinson College understood that in order to effectively convey its message, it needed to integrate that message in print and online.

The college also realized that it would be inefficient, and insufficient, to hire one firm to produce new publications and another to work on the Web. Door No. 2 was selected to conduct research, develop a new marketing platform and guide its implementation.

The project commenced with an abbreviated two-month research and discovery phase that resulted in a series of strategic recommendations and a central campaign narrative. Door No. 2 commissioned photography to support Web and print implementation. We interviewed faculty and students. And we produced design and text that carried the voice and tone of the text and the style and appearance of the visual elements across platforms.

Key elements of the project include a viewbook, Search response brochure, website and virtual tour,  as well as a series of electronic templates accompanied by a style guide to permit Dickinson staff to produce publications in-house. Door No. 2 also provided Dickinson with information architecture for the college-wide website and 30 webpage templates.

The website launched in November 2009.